This fall, our Fallen Collection premieres our Lucifer timepieces. Lucifer is the perfect metaphor for emancipation through self-reliance.
Freedom and Independence
Many believed that Lucifer was once a beautiful angel from heaven, referencing a verse from the book of Isaiah saying,
“How art thou fallen from heaven, O Lucifer, son of the morning! how art thou cut down to the ground, which didst weaken the nations!”